Strategic Marketing, Third Edition: Planning and Control by Graeme Drummond, John Ensor, Ruth Ashford
B..rth-H..nn | 2008 | ISBN: 075068271X | PDF | 352 pages | 2,7 MB
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to pre a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time ures on students.
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